Manikanta
Sinisetti
Lead Solution Architect & Technical Lead
Smaartt Digital Consulting · Dubai
Designing Salesforce platforms that power governments and enterprises across the UAE, Oman, and India. 9+ years of architecture, delivery, and leadership.
Full resume available on Resources →
10× Certified
Salesforce Architect
9+
Years in Salesforce
10×
Certified
50+
Business Processes Delivered
8
Projects · UAE · Oman · India
Projects & Platforms
Enterprise and public sector platforms built on Salesforce across the Gulf region.
Creative Media Authority (CMA)
Abu Dhabi Government · Apr 2024 – Present · Team of 10
Regulatory platform delivering 50+ digital services across licensing, compliance, media, talent management, and visa domains for the UAE's Creative Media Authority.
AFX Framework
Smaartt Digital Consulting (Internal R&D) · Ongoing · Team of 8
Proprietary Salesforce delivery accelerator framework built to reduce project setup time and standardise architecture patterns across all Smaartt client engagements.
KHDA — Knowledge & Human Development Authority
Knowledge and Human Development Authority, Dubai · Oct 2023 – Mar 2024 · Team of 3
Solution architecture and delivery of a licensing and regulatory compliance platform for Dubai's education regulatory authority.
Masdar City — Lightning Migration
Masdar City (Abu Dhabi Future Energy Company) · Sep 2022 – Sep 2023 · Team of 6
End-to-end migration from Salesforce Classic to Lightning Experience for Masdar City's real estate and property sales management platform.
Emirates Post Group
Emirates Post Group (UAE) · Sep 2021 – Aug 2022 · Team of 5
Salesforce implementation covering customer lifecycle management and service operations for the UAE's national postal and logistics authority.
Emirates Transport
Emirates Transport (Government of UAE) · Aug 2020 – Aug 2021 · Solo delivery
Solo delivery of a fleet and transport management system on Salesforce for the UAE government's transport authority.
Organisations
Smaartt Digital Consulting
Dubai, UAE · Sep 2019 – Present
UAE-based Salesforce consulting firm specialising in enterprise and public sector digital transformation across the Gulf region.
Infosys
Hyderabad, India · Feb 2017 – Sep 2019
Global IT services and consulting firm. Delivered Salesforce CRM implementations for enterprise clients across multiple industries.
How I Work
Architecture First
I design before building. ERDs, integration diagrams, and security models are agreed with stakeholders before development starts — no surprises mid-project.
Stakeholder Alignment
I bridge business and technology. Requirements become technical specs that everyone — from C-suite to developers — can understand and sign off on.
Delivery Excellence
Agile sprints, clear milestones, and no surprises. I have delivered complex multi-cloud Salesforce projects on time across the UAE, Oman, and India.
Knowledge Transfer
I document everything and mentor junior developers. Platforms I build are designed to outlast my involvement — owned by the team, not by me.
Security & Quality
Code reviews, governor limit awareness, security architecture, and test coverage are non-negotiable on every project. Quality is built in, not bolted on.
AI-Augmented Delivery
I use Agentforce, Claude Code, and Cursor to accelerate architecture and delivery. AI is a force multiplier — not a replacement for deep Salesforce expertise.
Blog
Perspectives on Salesforce architecture and delivery from the field.
First article coming soon.
Visit Blog →Let's Connect
I'm always open to conversations with Salesforce professionals, architects, and delivery leaders across the region.
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